Who I work with
Retail & Brand
Product photos and videos that show people what they're actually buying, not mockups.
Anyone selling a physical product needs more than a flat mockup on a template body. Mockups have their place: sending a manufacturer what you want made, checking a shipment before it goes out, but they don't sell. What sells is seeing a real person wearing it, holding it, using it in their own space. It's not just the product; it's the aesthetic around it: why someone wants it, who it's for, what their life looks like with it in it.
On real people
The product worn or held by an actual person, not a mannequin or a template.
In context
Shown in a home or setting where it's actually used, not floating on white.
The process
Behind the scenes of making, packaging, or sourcing, the story behind the product.
A NOTE ON AI
There's a place for AI in early mockups, but not in what customers see before they buy. Anything that looks fake or too polished falls apart the moment someone opens the box and the product doesn't match what was advertised. Retail runs on people trusting a photo enough to buy something they can't touch yet, and that trust doesn't survive a mismatch.
Ready to book a shoot?
